My Target Audience

Target Audience

The demographic gender of the target audience for my college magazine is both male and female. The demographic age of the target audience for my college magazine is age 16-19. The reason I have chosen this demographic gender and age is because it applies to college students.

My target audiences demographic s.e.g is E which is casual labourers and unemployed, the reason that 16-19 year olds fall into this category is because students normally are unemployed or work part time.

The VALS (value life styles) that apply to my target audience are the groups who are outer-directed; the reason for this is because they are at college achieving qualifications.

All five of the hierarchy of needs apply to my target audience because all college students have physiological needs, safety needs, social needs, esteem needs and self actualisation needs.