Splash – the whole cover.
Cover lines – headlines telling you what is in the magazine.
The main cover line – what goes with the image. Also called anchorage
The left third – the strip down the left. Where the main headlines are.
Masthead – the magazines title. Usually displayed in the top left corner.
Price – magazine cost.
Date – weekly: usually from Saturday to Friday. Monthly: a month ahead.
Issue number – a tally of magazines.
Barcode – read electronically and decoded into usable information.
Teaser – one word/phrase acts as an attention grabber.
Main feature: Headline – a phrase that may summarise the main point of the main feature. In a large print, different style, bold colours in order to catch the attention of the reader.
Subtitle – smaller headline that may summarise the feature.
Smaller feature – features included in the magazine.
Images – size: CU to med CU. Ranges from one main image to x amount featuring one main image and smaller images. Helps make the page look more interesting. It can add understanding of a story and/or entice someone to read the magazine.
Font – style and size of type face.
Colour – specific/stylistic/thematic types.
Graphics – graphical shapes to highlight feature(s).
Offers/adverts blurb – banner-style shape featuring free products/promotions.
Sell lines – let the audience know what they can read about in the magazine.
Dateline – the date of the magazine.
Kicker – a smaller font headline, often underlined
Skyline – is a strip of text above the masthead.
Colour scheme – what colours are chosen. They tend to stand out from the image and match each other.
Vocabulary – the words used. Mostly aimed for the target audience.
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