The magazine masthead (ident/logo which is included in every NME magazine) is in bold, bright red writing, so it immediately stands out to the audience. The colour red could connote rebellion in a way and the poses from the band backs up this idea. The masthead isn’t across the whole width of the magazine because it would look strange to have three letters stretched across the whole width of a magazine front cover.
The background of the image is checked black and white, this could possibly connote a racing flag and that flag signals the end of session. This could be connected to the band’s new album and the fact the recording sessions have ended.
Some of the masthead has been covered (the ‘E’ is covered up and could be mistaken for an ‘F’) by the band which shows the popularity of the magazine because people will still know what magazine it is and don’t need to see the whole title to know what it is called.
The banner headline is ‘Arctic Monkeys’ and it takes up two lines and this obviously connects to the image of the arctic monkeys. The main cover line/anchorage that links to the banner headline and image is the two lines of writing above, this summarises what the article is about.
There are five cover lines not including the main one and they are all inviting readers and fans of the magazine to buy the magazine. All the names mentioned in the cover lines would be included in one type of genre, even though they create different styles of music.
The average deck of this front cover is three-four.
The puff of this magazine is the internet website.
The image is of the four band members with the lead singer (Alex Turner) closest to the camera therefore making him look like one of the most important parts of the band and being the ‘lead’. All the band members other than Alex Turner are making clear eye contact and the reason Alex isn’t making eye contact is because we can’t see his eyes.
The institution of NME magazine is IPC Media, it has ‘a large portfolio selling over 350 million copies each year’ quote from http://en.wikipedia.org/wiki/IPC_Media. This proves that the publication company is large and isn’t just a local publication.
This front cover promotes arctic monkeys and all the other artists mentioned on it. The time this magazine was published relates to the time the band on the front cover of the magazine brought out their new album which is connected to the promotion of the band.
Even though the band comes across quite rebellious, NME manage to show them in a positive way because it makes you want to buy/download or listen to the arctic monkeys’ CD.
The target audience for NME according to ‘Ignite Media Pack’ is ‘65% Male*
50% 16-24*
23% 25-34*
79% ABC1*’
The representation of Arctic Monkeys is quite old school and Alex Turner’s hair looks very 1950’s. They look very rock and roll.
The stereotype you get from the main image on this front cover is indie/rock with a 'mardy' attitude.
This front cover is extremely simple as it only four sections of writing on it.
The name Q connotes cueing the next record to be played.
The image connects to the main cover line (headline or strapline) because the band is breaking through glass and the cover line says ‘KINGS OF LEON BREAK THROUGH’. The deck of this cover line is 2.
In total there are two cover lines (both with decks of 2) and one main cover line. It also has some writing in the bottom left corner, which is lyrics. This is unusual for a magazine because there is normally so much more content on a front cover.
The artists included in the cover lines are both rock bands, this shows the genre of that month.
The ident (masthead) is in the top left corner which is exactly where you would expect it to be. This is what they place on every ‘Q’ magazine so that you can identify the brand. The reason for it being here is because this is where the ident traditionally is in the top left corner and it becomes the first thing you look at by being there because when you read something you read from left to right and from top to bottom, so it should be the first thing the audience look at.
The layout of this front cover is very tidy. The image overlaps the ident a lot but we still know what magazine it is. The main cover line covers the image in bold writing so you know what the image is about straight away. Then the other two cover lines are smaller writing and they don’t overlap any people in the image however you still notice them.
The puff of this product is probably their TV music channel on Sky.
The institution of Q magazine is Bauer Media Group; this is a very large company and publishes several different magazines.
The magazine conveys the band as being quite rebellious and aggressive/violent, which makes them seem really cool. All of the band members faces are scrunched up and they look like they are really trying to ‘break through’ the glass. This suggests that the target audience are people who like the band and rock music or the audience could include women/girls that are into ‘bad boys’ or men/boys that like the idea of being rebellious.
‘Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female’ this information was taken from http://www.bauermedia.co.uk/Brands/Q/.
The representation of the featured bands is rebellious and cool. It gives the audience a positive outlook on the artists.
The banner headline of this page is ‘Biffy Clyro’ which is the name of the band in the main image.
There is a caption under each photo and there are three photos not including the main image. The caption underneath the image of Hayley Williams is a play on words because her top in the image says ‘RIOT’ and the cover line/caption underneath says ‘HAYLEY STARTS A RIOT!’
The skyline is promoting something in the magazine therefore making you want to buy it to get the offer inside.
The ident/masthead ‘KERRANG!’ is across the top of the cover and it is an onomatopoeic word because it is the word used which sounds like the power chord of an electric guitar. The exclamation mark emphasises how loud the music involved in the magazine should be.
The layout is very in your face and everything is set in front of the ident this could be connected to the type of music ‘Kerrang!’ advertises which is rock music; it is loud.
The puff for Kerrang! is the music channel on sky, the Kerrang! website and the radio channel.
The splash is in the skyline and it is an offer on downloading music which is connected to the genre of the magazine and simply because it is an offer it will attract people to the magazine.
The strapline is a play on words because their album in 2007 was called ‘Puzzle’ and this magazine was published in 2007 which means that Biffy Clyro was a current topic and means the magazine will make more sales because of Biffy Clyro being popular at the time. The strapline also connects to the image because Simon Neil (the lead) has his hand on his chin which is what people do when they are puzzled.
The institution of this magazine is Bauer Media Group; it is a big company and produces lots of other magazines.
The message Kerreng! puts across on this magazine front cover is all the free posters you get inside and they make all the artists featured look good, which means the artists sales will go up.
The audience of Kerrang! is 'Young, individually minded and passionate consumers, an audience defined by attitude, passion and loyalty.' This information was taken from http://www.bauermedia.co.uk/Brands/Kerrang/.
The representation of the artists in this magazine is positive because the artists that are featured are all one type of music which is rock music.
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